SEARCH ENGINE optimisation (SEO) is supposed to elevate your website’s Google and Yahoo rankings by fooling their programs into believing your site is the best answer to key words. The pitch of SEO is that you can ’beat the system’ by adding special phrases, formats and styles to your website, so it will be ’seen’ by the web spiders and crawlers who will tell the search engines to rank it higher. Doesn’t this remind you of gambling in Las Vegas? Only in a casino would you spend your money trying to beat the odds against those who set the rules. And as soon as they catch someone ’beating their system’ like counting cards, they make up new rules that keep the odds in their favour. Tell the truth. The key words that truly describe your firm’s best and highest use should already and always be throughout your website. For example if you install home theatre, your company name, website name, and website content should of course contain the words home entertainment and listing some key words is sensible.
But isn’t SEO the same thing? As business owners, we bet our money on SEO firms to beat the Google system but we can’t even bluff Google since they see all our cards as soon as our SEO expert puts them on our site. So actually we are subsidising Google’s research and development (R&D) efforts every time we bet with our SEO secrets, which Google immediately can and does learn from! But armed with fancy graphs and charts, SEO experts promise us get noticed quick schemes that will place our firm on the first page and ahead of all the other firms that aren’t smart enough to invest in SEO. My experience with SEO is the same as it is with Las Vegas. It’s okay to dabble and gamble a bit, if you do so for the entertainment and the short term thrill you may get. But banking on either in lieu of focusing on your day job of narrowing your focus and pointing it at exactly who needs it is irresponsible. Focus on developing content and proove that your expertise helps your target market and leave SEO to the pretenders and who have more money than brains.
This suggestion is not necessarily bad. If you take the low volume search term and Google it, you can find out how many other pages are indexed for that search term. Find a search term with less 200 pages indexed and target that keyword. Write a good article using standard search engine optimisation techniques. Once completed, submit to a social bookmarking system for faster indexing.
The content needs to be spot on when it comes to keyword relevance.
You need the visitor to stay and look around. If your page has been set up tightly, it will have a well placed call to action. Convert 10 per cent of that new traffic and that is 150 new sales - and its long term. Less favourable keywords can be a real gem in the search engine oceans.
Our dreams were then crushed,sadness filled us,frowns then were plastered on our faces. The website GoDaddy officially failed. Not only did they accept our money, they told us these domains were good to go. About an hour after purchasing them, the dreaded emails entered our in-boxes. There was an error. What kind of error? Well, they were already registered.
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